3D video creation process

for
COSMETEA
Client
Cosmetea
The largest store of Korean cosmetics in Ukraine. They sell goods through a store in the city of Dnipro and on the site cosmetea.com.ua

The store has more than 1,500 items, carry out individual consultations with a cosmetologist and have a loyalty program for regular customers.
GOAL
Creation of fashioned animated video for advertising Cosmetea brand on social networks.

In the video, in addition to the main advantages of the store, it was necessary to show the interior of a real store to increase recognition.
Discussions took place at meetings and online:
CLIENT DISCUSSION
VIDEO EXAMPLES:
Based on the examples, the overall dynamics and atmosphere of the video become clear.
STAGES OF CREATION
Stage 1
Creating a simplified version of the video which shows how objects and cameras will move. This gives an understanding of the overall dynamics and animation.
Go
Stage 2
Compilation of frames for the selected music. Replacing simplified objects on a 3d model. Improved camera and object movements.
Go
Stage 3
Refinement of animation, 3d models, setting of light and textures. Final processing and sound effects
Go
STAGE 1
Create a simplified version of the video. This gives an idea of the movement of objects and the camera.
STAGE 2
Matching frames in the desired sequence for the selected music. Replacing simplified objects with 3D models. Refinement of camera movements and objects
STAGE 3
Refinement of all details including animation and 3D models. The setting of light and textures. Processing the final animation and adding sound effects.
Cinema 4D + Redshift -
Programs for creating 3D animations
PRODUCTION PROCESS
For the production of video I used a large number of computer programs
Adobe After Effects + Adobe Premiere Pro -
video processing and editing software
Adobe Audition -
sound effects program
FINAL PRODUCT
For advertising on social networks, vertical and horizontal versions of the video were created.
Video in the real world:
ADVERTISING CAMPAIGN
The video was advertised using targeted advertising on Instagram using stories and posts.
For the first week, targeted advertising yielded the following results:
Version for story
Statistics
Post version
1. Creating an idea, scenario, model, texture, UV scan, shading - $ 600

2. Animation, simulation, arrangement of light - $ 400

3. Processing, post-processing, music search, sound design - $ 200

Total - $ 1,200
ESTIMATES
Made on
Tilda